„Destination CRM“ – from Theory to Practice

4-hour online course for change trainers / coaches / consultants

In an exciting online course we you will get to know more details regarding the theories that are embedded in the most popular ActeeChange case „Destination CRM“, understand the drivers of the game and learn how to design courses that stick.

Theory background

• You will understand Rick Maurer’s Cycle of Change and how it is embedded in the simulation.
• You will get to know more background about the 3 levels of resistance.
• You will understand how the 8 steps of John Kotter are linked to the game.
• You will get an insight into the management model of Harold Leavitt.
• You will become familiar with the 6 leadership styles of Daniel Goleman.

Faciliating ActeeChange courses

• Design online courses
• Develop reflection questions to make insights stick
• Utilize the faciliation guide

Understanding the simulation game in more detail

• Get an insight into the GameBuilder
• Understand the engine behind the simulation
• Understand how the options, result texts, stakeholder comments and theories drive the simulation game